Nabaiji’s spirit

Nabaiji’s spirit

Nabaiji is the international brand of the Oxylane Network, distributed in Decathlon stores and on decathlon.com. Nabaiji is based in Hendaye in the French Basque country, and is exclusively made up of swimmers, including some who formerly competed at a high level. It has given itself the mission of reinventing the world of swimming. In addition to its strong identity and colour choices, Nabaiji seeks excellence in the design of its products from the best possible partners in order to subsequently be able to offer them to the largest number of people and to persuade all the public to discover the pleasures of swimming, aquagym and aquatic team games.

 

This will be a year devoted to the quest for excellence. "By creating the Nabaiji brand 3 years ago, we gave ourselves a mission, to add sparkle to the world of swimming! By adding colour and pizzazz, but also by making it fun and attractive. The collaboration with our technical partner on the technical nature of the brand and opens up the doors of the competitive world to it. This said, this quest for excellence is only valid for Nabaiji if it can subsequently extend its benefits to all swimmers, both with regard to textiles and equipment and training. A great co-design programme for the next 3 years with 3 exceptional personalities!